Events & Activations
Throughout my internship with the Florida Panthers, I supported the execution of a variety of marketing activations and community events across both Baptist Health IcePlex and Panthers IceDen. I collaborated with internal teams to help coordinate event logistics, create engaging social media content, and capture real-time event coverage to enhance the guest experience and extend event reach.
To maximize attendance and awareness, I helped promote events through an integrated marketing approach, including social media, website updates, digital signage throughout both facilities, and email newsletter communications. These efforts ensured audiences remained informed, engaged, and connected with upcoming programs, activations, and community initiatives.
Valentine's Date Skate at Baptist Health IcePlex
For the Baptist Health IcePlex Date Skate event, I helped coordinate and execute the event from planning through day-of operations. I sourced decorations, gathered imagery and event details for promotional graphics, and collaborated on attendee incentives, including complimentary roses at check-in and a ticket giveaway to drive participation and enhance the guest experience.
Leading up to the event, I supported promotional efforts and captured live content that was shared across social media channels to showcase the experience in real time. On-site, I assisted with event setup and operations, ensuring all elements ran smoothly and guests enjoyed a memorable and engaging event.
Easter Skate at Baptist Health IcePlex
Here I supported the planning and promotion of the Baptist Health IcePlex Easter Skate event by coordinating a special partnership with our in-house restaurant and driving awareness across social media channels. I also developed an interactive guest activation with themed prizes to increase event engagement and enhance the overall attendee experience.
Museum Partnership Activation
I represented Baptist Health IcePlex at the Museum of Discovery and Science’s hockey exhibition, engaging with attendees and introducing new audiences to our programming, events, and public skating opportunities. Distributed promotional materials and branded giveaways to increase awareness while creating a top-performing social media reel that highlighted the exhibit and expanded its reach online.
