Marketing Work
Below are selected examples of marketing work I have completed through my internships with the Florida Panthers and Sunny Collabs, along with projects developed during my academic experience.
Digital Branding
During my current internship with the Florida Panthers, I manage, edit, and update, the Baptist Health IcePlex and Panthers IceDen websites on Showtime. I redesigned both sites to create consistent branding and a fresh, cohesive look that aligns with the Florida Panthers brand.
Old
New
Email Newsletters
I was responsible for sourcing all information and imagery for the monthly newsletters for both the Panthers IceDen and the Baptist Health IcePlex. Examples of finalized newsletters are attached below.
IcePlex January Newsletter:
IceDen December Newsletter:
Campaign Execution
At Sunny Collabs, I helped manage and coordinate client campaigns from start to finish. I supported talent management, directed on-site content shoots, and created pre-production materials like detailed mood boards and creative briefs. Using tools like Monday.com, Slack, and Canva, I kept projects organized and on track while collaborating with the team to bring campaign ideas to life.
Legion Shoot
Pre-Production Document for Short Form Videos:
Influencer Talent Wardrobe Guide:
On-Site Directing & Talent Management:
Finished Product:
*Sourced video inspiration and directed on-site.
*Assisted in product placement, talent management, and on-site directing.
Marketing Research
During my academic coursework, I collaborated with a group to complete an in-depth marketing research study focused on CAVA, a fast-casual Mediterranean restaurant chain. The objective of the project was to analyze consumer preferences and perceptions of the brand and develop strategic, actionable recommendations. Our research explored CAVA’s brand positioning, customer awareness, satisfaction, and loyalty through survey design, data collection, and data analysis. By evaluating target audience behavior and identifying opportunities for growth, the findings aimed to support CAVA in refining its marketing messaging, enhancing the customer experience, and strengthening its competitive position within the fast-casual dining market.