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Ashley Sprague

Fort Lauderdale, FL | 941-224-5320 | ajsprague26@outlook.com | www.linkedin.com/in/ashleyjsprague

Education

Florida State University - Tallahassee, FL
Bachelor of Science in Marketing - May 2025
• International Study Abroad Program, Summer 2024

 

Experience

Florida Panthers - Sunrise, FL
Marketing Intern - Dec 2025 – Present

  • Create and manage content across Instagram, Facebook, TikTok, and X for Baptist Health IcePlex and Panthers IceDen.

  • Collaborate among other departments to ensure their events, promotions, and programs are receiving marketing assets.

  • Coordinate and market events for both practice facilities, ensuring smooth execution and strong community engagement.

  • Help ensure consistent branding and voice across all social and digital platforms for the IcePlex and IceDen channels.

  • Adjust social media strategies based on analytics to improve post performance.

  • Maintain and update website content regularly to keep information accurate, current, and user-friendly.

  • Shadow and assist the Florida Panthers Social Media team, capturing content featured on official social accounts.

  • Create graphics for events, social media, and website through Canva and Adobe.

  • Work with the marketing team to implement seasonal activations and help on-site to confirm seamless execution.

  • Source all information and graphics for the monthly newsletter for both the IcePlex and IceDen.

  • Built out and maintain the social media content calendar and the campaign management tracker.

Sunny Collabs -  Tampa, FL
Production & Operations Intern - Sept 2025 – Nov 2025

  • Assisted on-site production for photo and video shoots, managing talent and logistics.

  • Developed mood boards and sourced visual inspiration to support creative concepts.

  • Created client documents, presentations, and pre-production materials.

  • Supported production planning and ensured smooth shoot execution.

BODYBAR Pilates - Bradenton, FL
Sales & Marketing Associate - July 2025 – Nov 2025

  • Created social content highlighting classes, instructors, and community engagement.

  • Used CRM tools to generate leads and manage client relationships.

  • Delivered high-quality customer service to enhance member experience.

Anthropologie - Sarasota, FL
Sales Associate - May 2022 – Sept 2025

  • Delivered personalized customer experiences and supported visual merchandising.

  • Assisted with seasonal floor sets and brand presentation.

 

Leadership Experience

Alpha Phi – Florida State University
Assistant to Director of Social Events - Nov 2022 – Nov 2023

  • Coordinated logistics, vendors, budgets, and timelines for large-scale events.

Assistant to Director of Merchandise - Nov 2021 – Nov 2022

  • Led trend research and apparel design based on member feedback.

  • Supported branded photoshoots with creative and logistical direction.

 

Skills

  • Social Media Strategy (Instagram, TikTok, Facebook, YouTube, X)

  • Content Creation & Creative Campaigns

  • Adobe Creative Cloud Suite | Canva | Microsoft Office

  • SPSS | Qualtrics | Prolific

  • Website & Content Management Platforms (Showtime, Slate, Airtable, Monday.com)

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